The +ADD team discuss approaches to enabling innovation in complex and challenging environments.

Description

Every organisation is different and the ways we innovate even more so. Join us at Martel Instruments as they give us an insight into the innovation journey that led them to creating their latest product, and hear about innovation in a rather larger organisation.

Keith Walker, Martel Instruments

VIDA 4.0 is the latest innovation from Martel Instruments. Keith will give an exclusive insight into how the product was created, the minds behind VIDA 4.0 the partners that helped create the product and it’s recent launch. You're also invited on a tour around Martel's factory and Innovation Room at the end of the main event

Paul Sutherland, Add Strategy

+ADD Strategy is working across the UK with various large corporations. The team, led by Paul Sutherland typically focus on fresh thinking and new approaches to scale and long standing problems. Clients include several water companies, government bodies, oil and gas and infrastructure businesses. Paul will give some insights into the working in innovation with large corporates, the nature of challenges faced, and examples of agile and design led innovation initiatives underway.

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