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North East gains Catapult recognition - NETPark Science Park UK

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The North East has been selected as one of the UK’s leading centres in satellite technology, allowing companies to tap into a market which is…

Paul Sutherland FCIM’s insight:

Business Durham goes from strength to strength.  Well done to the team and congrats!   This win will surely further differentiate the NE offering and stimulate discrete inward innovation investment. Great stuff!


See on northeasttechnologypark.com

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Learning technologies funding competition- design for impact

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Investment of up to £1.1m in exploratory studies into the design of technology-based products and…

Paul Sutherland FCIM’s insight:

A great TSB roadshow at Northern Design Centre today.  Interesting to hear about the new Technology Strategy Board competition and the opportunity for teaching technologies to secure upto £80,000 in funding.  A excellent heart felt talk by Jeremiah Alexander of ideonic  www.ideonic.com sharing thoughts on digital enterprise failure.

It did make us think though …this was one of 9 nationwide roadshow events promoting the competition and its very heavily promoted (just type ‘design for impact’ into Google!).

Likely 100’s of collaborative groups of companies and organisations will pour 1000’s of man hours into completing the application process….according to the speaker the target is to fund only 8 to 15 projects.  The likelihood of success seems to be low.  Is it worth applying….what do you think?

 


See on innovateuk.org

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Our regional identity - Re-igniting the regional brand

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Do regional awareness campaigns offer value and results  ….remembering  'Passionate People, Passionate Places’


Paul Sutherland FCIM’s insight:

While there are of course mixed views on the value and contribution or the Regional Development Agencies, ONE thing is certain…There was significant investment in promoting the Regional identity.

Seeing poorly written articles, strategic transport maps being negating to profile our regions cities and heated debate as to ‘if or why’ the North East is being sidelined and misunderstood…I have added this topic to raise a question, a debate, and I am very keen to hear your views.  

As a campaign, 'Passionate People, Passionate Places’ gained recognition far and wide and is still present on many regional business websites and media today long after the scale campaign ceased.  The North East England campaign led by the Regional Development Agency One North East, worked to position us internationally as a great place to do business, invest, visit, live, work and study.

The brand and assets were purchased in 2012 by by Newcastle Gateshead Initiative for £2500! and is still used in some media.

I would like to ask….

Do you think the campaign message and brand is still relevant or do you feel it needs to be re-imagined?

Do we actually need to invest more in regional identity and such campaigns?  Is there worth in 'regional brand’ investment to improve engagement, awareness and understanding of the North East?

While the LEP policy is clearly delivering….in your opinion are our two Regional LEP’s sufficiently cohesive on regional 'promotion’?

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