Why online communities are undervalued – and often fail
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Thoughts from +ADD Strategy
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Online communities are not given the attention they deserve by businesses. Here is why they should and why online communities often fail.
paul sutherland ’s insight:
An interesting insight. I often feel those who sell online community concepts sell just that…empty shell services with too little support to effectively build, nourish and maintain a viable and useful scale of engagement. Those who sell these platforms need to step up to the mark!
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